PORTFOLIO FEATURE

Little Joy Co.

About

Little Joy Co. is an online baby boutique providing unique apparel and accessories for newborns and toddlers.  We take pride in sourcing high-quality products that parents can feel confident purchasing and their little ones wearing. Little Joy Co. is your go-to online shop for baby apparel, gifts and more.

Services

Brand Strategy
Visual Identity
Art Direction
Custom Illustrations
Packaging
Apparel
Social Media Assets
eCommerce
Website Design

Baby in green onesie sitting on floor with "Little Joy Co." logo above.
Logo for Little Joy Co., featuring a stylized rainbow design and text "kids' lifestyle shop."

Brand Tone

Quality / Calming / Minimal

Two business cards with "Little Joy Co." text on a wood surface.
Open cardboard box with decorative paper featuring rainbow patterns and a "Little Joy Co." card.
Colorful rainbow with heart, pastel shades on black background
Child stacking colorful toy rings on a wooden floor with a minimalist color palette and "Little Joy Co." branding.
Tablet on wooden table displaying Little Joy Co. website with baby in green outfit.

COLLABORATIVE CREDITS

Photography: Ashley Morse Commercial

Green baby hooded romper with 'Little Joy Co.' text on hanger
Minimalist product tag with 'Little Joy Co.' text and small rainbow illustration, attached with a string.
A thank you card from Little Joy Co. inside an open envelope. The card features a baby in a green outfit on the left side and a message on the right side. The message expresses gratitude for shopping and hopes for memorable moments. A website URL is included at the bottom.
Child playing with colorful wooden toys from Little Joy Co., a kids' lifestyle shop, with logo and rainbow illustration on a white background.
Three promotional cards from "Little Joy Co." The first card shows a baby in pastel clothing. The second card showcases the company logo and a description about quality products for children. The third card features a stacked toy with the word "NEW" prominently displayed.
Logo of "Little Joy Co." with the tagline "kids' lifestyle shop" beneath.