PORTFOLIO FEATURE

The Wig Parlor

About

The Wig Parlor is an extension of New Hampshire-based salon, Parlor Beauty. Wanting to fill a much-needed void in the market, owner Kendra's mission is to create a private, intimate and welcoming space where women who have experienced hair loss due to chemotherapy, Alopecia, or other health related hair loss can come and receive expert advice and styling services. Kendra is dedicated to helping women navigate through their hair journey and making them feel glamorous, confident and beautiful while having one less thing to worry about during a difficult time.

Together, we worked with Kendra to create a brand identity that exudes warmth, luxury, and a hint of glamour.

Services

Brand Strategy
Brand Identity
Art Direction
Website Design & Development
Social Media Assets

Black and white photo of a person with hair covering part of their face, text "The Wig Parlor" overlaid.
Woman standing in a bright room with light blue distressed walls, wearing a black long-sleeve top, light blue jeans, and leopard print heels, posing with hands in pockets.

Brand Tone

Warmth / Luxury / Glamour

Two business cards with "The Wig Parlor" text next to dried flowers on a beige background.
"the wig parlor" handwritten text logo in dark red
Minimalist stationery design with white card and delicate plant on light background.
Logo designs for "The Wig Parlor" featuring different fonts and styles on a beige background.
Woman adjusting a blonde wig on a mannequin head in a bright room with large windows and potted cacti on the sill.

COLLABORATIVE CREDITS

Photography courtesy of Tiffany Cook Photography

Nike logo in black, featuring the iconic swoosh design.