Fashion advertisement window display with a model wearing a plaid coat, white shirt, and jeans, holding a brown handbag, with the word 'Thursdaes' in gold text.

Thursdaes

Industry
Fashion & Styling

Services
Brand Identity

About the Project
Thursdaes was envisioned as more than a shopping experience—it was a confidence-building experience designed to celebrate women of every shape, size, and style. SkyHouse Creative led the brand strategy, naming exploration, and visual identity, creating a bold yet approachable brand that felt modern, welcoming, and empowering. From the initial concept through the final brand system, every element was intentionally designed to foster connection, encourage self-expression, and transform the traditional shopping experience into something truly memorable.

Close-up of a beige fabric interior with a white label reading 'Thursdaes' sewn into the lining.
Two white candles labeled 'Thursdae' and 'Golden Hour' are arranged with one leaning against the other, casting shadows on a light background.
A white shopping bag with black handles and the word 'Thursdays' with a leaf logo printed on it. The bag is on a neutral-colored surface with a light background.
A woman with dark hair, fair skin, and gold hoop earrings sitting on the floor near white curtains, wearing a black sweatshirt with the word 'Thürdaes' embroidered on it and blue jeans.
A white card with a small leaf outline and elegant handwritten text that reads 'Thursday'. The card is positioned on a brown textured surface with a small hole at the top center.
Open cardboard box containing a catalog or brochure with a person in white clothing on the cover, and a round cream-colored sticker with a butterfly logo inside.
Close-up of a white envelope with cut-out gold and white text saying 'thru sadness' resting on a gray surface. Part of a person's legs and feet are visible underneath the envelope.
Storefront window display with a woman wearing a coat and sunglasses, carrying a handbag, with the word "Thursdaes" written across it in gold lettering.

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Woman hanging pictures on a wall with a black ribbon in her hair.

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