Stack of magazines or brochures, with the top one showing a woman loading laundry into a washer or dryer in a laundromat, wearing glasses, a white top, and a yellow skirt.

The Wild Edit

Industry
Hair Salon

Services
Photoshoot Creative Direction
Magazine Design

About the Project
Created in collaboration with Wild Salon, The Wild Edit is a custom editorial magazine designed to extend the salon experience beyond the chair. SkyHouse Creative led the magazine's creative direction, editorial design, and visual storytelling, developing a publication that showcases seasonal collections, brand stories, featured stylists, products, and client experiences. Inspired by the look and feel of a modern lifestyle publication, the magazine reinforces Wild's bold, artistic identity while creating a memorable piece guests can take home and revisit long after their appointment.

Magazine titled 'Dwell' with a woman folding laundry on a washing machine, inside a laundry room.
A woman with long brown hair wearing large black sunglasses, a pink blazer, black shorts, and black boots, is crouching in a convenience store aisle, holding a small glass Coca-Cola bottle in her right hand. She is looking at the camera with her hair
A woman wearing a dark blue coat, holding a smartphone in one hand and a brown paper shopping bag. She is also holding a magazine or brochure with the text "EVERYDAY IS A WILD" and an image of a woman with long blonde hair. The setting appears to be
A magazine page with a photo of a woman wearing sunglasses, standing in a laundromat near washing machines, with the headline 'THE WILD EDIT' at the bottom.
A woman with long blonde hair in a black star-studded jacket and black skirt walking inside a convenience store, holding a cup of ice cream.
Magazine open to a fashion feature with a photo of a woman in a purple dress and sunglasses shopping in a store, holding a pink shopping basket. The opposite page has text about styling products and a photo of the same woman in the store holding snac
Open magazine on a wooden and woven rattan table showing a woman with long wavy brown hair wearing sunglasses, and another photo of her with face hidden by hair, indoor sunlight casting shadows.
A woman with long blonde hair wearing sunglasses, a white top, and a yellow skirt kneeling in front of a commercial washing machine in a laundromat. She is loading clothes into the machine with a laundry basket filled with green clothes nearby.

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Woman hanging pictures on a wall with a black ribbon in her hair.

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